Microsoft Azure Ads
This project centered on building a unified
visual system for Azure's e-book promotional ads. I crafted visually engaging patterns, established
consistent placement rules, and refined the CTA hierarchy to improve readability and drive the
two primary actions: signing up for a free Azure account or requesting contact.
What began as a request for six concepts expanded into 15 finished ads, as the team responded
strongly to the creative direction. The cohesive system elevated brand clarity and supported more
reliable, insight-driven performance testing for future campaigns.
